CASE STUDIES
Player Edition
Addy Award Winner
Artist: Phil America
Permanent sculptural installation in the new Sacramento Kings NBA arena Golden 1 Center.
In a contemplation on personal identity, Phil America literally and figuratively deconstructs the themes of memory, fashion, and fanaticism to lay bare the sacrifices made in search of excellence under a specific banner.
Player Edition is photographed countless times by visitors to both NBA events and concerts, leveraging social media with every snap. The piece is both historical and a current marker of place and time; as in, “I’ll meet you under the sculpture.”
Phil America cut up and carefully reorganized hundreds of both current and former Sacramento Kings players’ shoes into the Kings logo. All shoes were game-worn, and many were “player edition,” meaning Nike created one-of-a-kind shoes in the specific team colors for an individual player. Each pair could have demanded thousands of dollars in online markets.
Reach extended through numerous print, digital, and social channels:
If You Don’t Look Back, the Future Never Happens
Artist Collective Boa Mistura
Boa Mistura will beautify the plaza of the National Inventors Hall of Fame (NIHF) Science, Technology, Engineering, and Mathematics (STEM) Middle School this month. The installation combines a large-scale painting on the surface of the plaza with a series of three-dimensional forms featuring an inspirational excerpt of poetry by Akron native and Pulitzer Prize–winning poet and writer Rita Dove.
The internationally renowned collective has not yet worked with brands to further their mission of effecting change through art but are excited to team with Brandwell Arts to join forces with a like-minded company.
Early coverage of the installation has already included:
Revolutions/Margin of Error
Artist: Nancy Baker Cahill
Augmented Reality, Geo-Location Specific Drawing, Desert Wind Energy Association
As part of the popular Desert X art exhibition in the Coachella Valley, Baker Cahill presented her augmented-reality drawings as a call-and-response experience via the “4th Wall” app. The work at the southern Salton Sea, Margin of Error, presents the toxic outcome of human progress leading to an environmental disaster The experience prompts viewers to ruminate on their own body within the scale and setting of the landscape, dwarfed by the implied giant scale of the digital work.
Set in two distinctive locations near the extreme poles of the Coachella Valley, the artist’s pieces use augmented reality, producing a singular experience for each viewer due to the ever-changing conditions of the desert. The work at the Desert Wind Energy Association wind farms, Revolutions, alludes to the capturing of energy to remedy a man-made crisis. But in doing so, the net effect is disruptive to the flora and fauna of the region.
The pieces drew significant press as well as leveraging the social media uploaded by the thousands of exhibition participants that drove awareness and dialogue around sustainable energy.
